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GUCCI GAY PRIDE SHOES PROFESSIONAL
When I talked to Shelley Sanders, founder of the direct-to-consumer jewelry brand The Last Line, she, too, wondered whether her professional interest in rainbows is simply the 5 year old inside her talking. “I’ve been thinking a lot about the fact that what excites me in design is almost exactly what would have excited me when I was 5 years old,” says Alexandra. Her upcoming collection, which comes out in late spring, will feature literal rainbow arches. Alexandra describes her designs, which often bear fruit motifs and smiley faces, as “very childlike, whimsical, and dreamy” - delightful in a pure, uncomplicated way. Susan Alexandra has applied a colorful look to her beaded bags and jewelry since she founded her namesake brand in 2015, and in the ensuing years, she’s noticed other designers coalescing around a similar aesthetic. Lena Waithe wore a rainbow Carolina Herrera cape to last year’s Met Gala. It’s a reaction against the post-Recession dominance of minimalism, and, one might argue, a salve for the anxiety of modern life. The popularity of rainbows in fashion and accessories seems to hinge upon the color scheme’s exuberance and joyfulness. Nordstrom fashion director Elizabeth Kanfer says “bright, upbeat” colors, including rainbow spectrums, have been trending in clothing for several years now, while rainbow jewelry has been rising steadily over the last two. Still, there’s been a noticeable uptick in the prevalence of rainbows in fashion lately. At the 2018 Met Gala, Lena Waithe stole the show in a Carolina Herrera cape that vibrantly and unequivocally referenced the LGBTQ pride flag, the rainbow’s most prominent cultural association. Why it’s everywhere: The history of rainbows in fashion is rich, from the iconic rainbow platform sandals that Salvatore Ferragamo made for Judy Garland in the 1930s to sequined mini-dresses from the swinging ’60s to the dramatic, brilliantly colored gowns Alexander McQueen sent down aughts runways - the most spectacular of which featured wing-like feathers rising around the collar. The Ferragamo “Rainbow” sandals from the 1930s are an early example of the fashion industry’s interest in the color set.
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From the indie designer corner, the New York-based brand For Good Luck sells ’80s wedding gowns that have been tie-dyed and cropped into cool and somewhat challenging tops, while the brand Farrow makes a more straightforward sequined rainbow tank. On the more attainable side of things, Asos is selling rainbow glitter wedges, while Fashion Nova offers a variety of rainbow items, like a furry sweater and a cut-out bodysuit. Where it is: splashed across fine jewelry collections, Gucci jackets and bags, Balenciaga T-shirts, and the entirety of designer Christopher Bailey’s final collection for Burberry, a statement of gay pride that also involved donations to multiple LGBTQ charities.